Jyarland Daniels is the Interim Chief Communications Officer of the NAACP Legal Defense Fund.
Prior to joining the LDF, Jyarland worked in Marketing, and Public Relations for greeting card giant Hallmark Cards, and for three Fortune 500 Companies: Johnson & Johnson, Ford Motor Company, and Volkswagen (Bentley Motors). She also has extensive experience in nonprofit management, specifically in the areas of racial and social justice.
While at Ford Motor Company, she led the branding and marketing of the all-new 2006 Ford Fusion, the most important product for the company in that decade. As the head of Lifestyle Public Relations – North America for Bentley Motors, she was charged with promoting the Bentley brand among lifestyle journalists, and current and prospective Bentley owners. She was the first African-American to work for the US headquarters of the luxury automotive brand.
In the nonprofit sector, she served as the executive director of The Detroit Metropolitan Truth and Reconciliation Commission – the first such commission in the United States focused on systemic racism. As the Director of Marketing & Communications for Race Forward, Jyarland’s leadership raised the brand profile of the racial justice nonprofit through conceiving innovative social media campaigns such as the video series, “What is Systemic Racism?” She then founded a racial equity consultancy, Harriet Speaks, where she consults with high schools, universities, non-profits, community organizations, and corporations on issues of race (with a focus on anti-black racism), conflict resolution, branding and communications, and organizational structure in efforts to advance racial equity and inclusion.
Jyarland holds an undergraduate degree in Business Administration from the University of Kansas, where she was a Multicultural Business Scholar. She earned a Master of Business Administration (with an emphasis in Marketing and Finance) from The Ross School of Business at The University of Michigan – Ann Arbor, where she was a Consortium for Graduate Studies in Management Fellow. In addition, she holds a Juris Doctor in Civil Rights and Education Law from Wayne State University Law School in Detroit, Michigan, where she also was a summer law clerk for Chief Judge Gerald E. Rosen of the U.S. District Court for the Eastern District of Michigan. She sits on several nonprofit boards and is a member of Alpha Kappa Alpha Sorority, Incorporated.