The NAACP Legal Defense & Educational Fund, Inc. (LDF) is the country’s first and foremost civil and human rights law organization. Founded in 1940 under the leadership of Thurgood Marshall, who subsequently became the first Black U.S. Supreme Court Justice, LDF was launched at a time when the nation’s aspirations for equality and due process of law were stifled by widespread state-sponsored racial inequality. From that era to the present, LDF’s mission has been transformative — to achieve racial justice, equality, and an inclusive society.

LDF’s litigation, public policy advocacy and public education programs in the substantive areas of criminal justice, economic justice, education, and political participation seek to ensure the fundamental and basic human rights of all people to quality education, economic opportunity, the right to vote and fully participate in democracy, and the right to a fair and just judicial system. LDF continues to make an impact in the area of public service and was recognized by Fast Company as one of its 2023 Brands That Matter under its public service category.

The Media Relations Strategist works under the guidance of the Director of Media Relations to develop and execute strategies to support the public education and narrative shaping mission of LDF; increase brand awareness and ensure policies and procedures support the achievement of desired media goals. They promote LDF’s legal, policy, research, and advocacy work in print, radio, television and online outlets. They coordinate closely with all members of the Communications Department, including the Editorial, Digital, Original Content, and Marketing and Brand teams as well as LDF litigation, policy, organizing, strategic initiatives and Thurgood Marshall Institute staff as necessary.

LDF operates in a hybrid work environment where employees are expected to be in the office a minimum of two days per week, unless otherwise indicated.

Responsibilities:

  • Develop, execute and track comprehensive media strategies across various media channels to reach a variety of LDF audiences under the guidance of the Director of Media Relations. Research and stay up-to-date on LDF program areas; trends and changes in media assumption.
  • Pitch and place editorials, profiles, and other LDF related content; offer LDF spokespeople to media outlets on a regular basis; monitor publications, social media and other sources for relevant and timely stories and new press contacts.
  • Distribute press releases, media advisories and other LDF materials primarily via Cision.
  • Create formal media/press plans for events, reports, project launches, coordinate press conference logistics, schedule and coordinate media interviews.
  • Attend regular meetings within assigned areas of portfolio such as specific LDF campaigns, cases or policy initiatives.
  • Manage daily clip reports and other media-related reports as necessary

Qualifications:

  • Bachelor's degree required.
  • Preferred fields: Communications, Media Relations/PR, Political Science, Journalism, English.
  • At least 5 years in media relations.
  • Ideal experience with not-for-profits, law firms, or marketing agencies.

The salary range for this position is: 

NY: $60,800 - $77,000

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The NAACP Legal Defense and Educational Fund, Inc. is proud to be an Equal Opportunity Employer. We are committed to providing equal employment opportunities to you without regard to race, creed, color, religion, national origin, sex, sexual orientation, pregnancy, marital status, age, veteran status, medical condition or disability, genetic information, gender identity, or any other protected status under federal, state, or local law.

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