Direct Marketing Manager

The NAACP Legal Defense & Educational Fund, Inc. (LDF) is the country’s first and foremost civil and human rights law organization. Founded in 1940 under the leadership of Thurgood Marshall, who subsequently became the first Black U.S. Supreme Court Justice, LDF was launched at a time when the nation’s aspirations for equality and due process of law were stifled by widespread state-sponsored racial inequality. From that era to the present, LDF’s mission has been transformative–to achieve racial justice, equality, and an inclusive society.

LDF’s litigation, policy advocacy, organizing, and public education programs in the substantive areas of criminal justice, economic justice, education and political participation seek to ensure the fundamental and basic human rights of all people to quality education, economic opportunity, the right to vote and fully participate in democracy, and the right to a fair and just judicial system.

Reports to: Director of Direct Marketing   

FLSA Status: Exempt

As of March 7, 2022, LDF transitioned to a hybrid work environment. Any candidate selected for this position should be prepared to work in the office location assigned at least two days per week.

This role will be filled by an experienced direct marketing campaigner who is passionate about LDF’s mission. The person in this role will manage the production of our direct marketing materials – including digital and direct mail fundraising – ensuring that they are free of errors and convey LDF messaging. They will help us better conceptualize and manage our audiences and donor communications. This person will work closely with the direct marketing director, consulting teams, and development team to utilize LDF’s unique messaging to grow direct marketing revenue.

They will have experience and the technical skills to work within CRMs like EveryAction, Raiser’s Edge, and Constant Contact. This person would join us with several years of experience working on these platforms and will be a crucial component to building our in-house abilities to deliver direct marketing communications.

Responsibilities:

• Participation in conceptualizing the public facing direct marketing materials from start to finish, including digital fundraising, direct mail, SMS communications, online advertising, and workplace giving campaigns. This person will ensure these materials are free of errors and align with LDF messaging.
• Participate in the development of projections and assist in monitoring the progress towards those projections. Maintain awareness of external industry trends. Combine our projections with the external trends to present thoughtful analysis to direct marketing director and senior leadership on the performance of campaigns to inform future strategy.
• Work within our CRM’s (EveryAction and Raiser’s Edge), pulling data, building landing pages, and monitoring performance.
• Oversee and contribute actively to the development of direct marketing calendars. As part of this, actively track the trajectory of our overall communications strategy to be sure our messaging is aligning with the organization.
• Supervise management of financial and contractual aspects of projects and ensure accurate billing from vendors and consultants.
• Assist within the development department as needed when direct marketing and other initiatives overlap.
• Other duties as assigned.

 

Qualifications:

• Bachelor’s Degree;
• 3 or more years of experience;
• Non-profit experience preferred;
• Must be detail oriented. Ability to plan own work schedule, and that of others, and meet challenging deadlines;
• Thorough knowledge of campaign management including print, data selection, channel management/integration;
• Budget development, management, and reporting experience;
• Analyzing and interpreting campaign performance;
• Managing agencies and third parties;
• Delivering communications across both offline and online channels;
• Managing key stakeholders and relationship building;
• Strong member service orientations, with the ability to problem solve and proactively identify creative solutions to business/member issues;
• Ability to manage multiple priorities and meet required time frames/schedules;
• Strong interpersonal, written, and oral communication skills;
• Business acumen, analytical skills, detail orientation;
• Must be available for light travel;
• Experience with Microsoft Office software applications;
• Blackbaud / Raiser’s Edge experience a plus.

This is not an exhaustive list of all responsibilities, duties, skills, efforts or requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned. This description does not constitute a contract of employment and LDF may exercise its employment-at-will rights at any time.

Please note that LDF requires all employees to be fully vaccinated against COVID-19 as a condition of employment. Accordingly, successful candidates must be fully vaccinated and submit proof of vaccination prior to the commencement of employment unless they qualify for a reasonable accommodation for bona fide medical or religious reasons.

The salary range of this position is $80,000 to $95,000. LDF offers a rich platform of benefits including medical (Empire), dental (Cigna), vision (NVA), flexible spending accounts (Flex Facts), transit/commuter plan, life insurance, AD&D, voluntary life & AD&D (UNUM), AFLAC, Employee Assistance Plan, and Health Advocate. As well as the many healthcare benefits, LDF offers a 403b plan with employer match, and a robust vacation, sick, and personal time program to ensure employees have a healthy work-life balance.

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