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"The NAACP Legal Defense and Educational Fund is simply the best civil rights law firm in American history." -- President Obama

Digital Communications Strategist (New York or Washington, D.C.)

NAACP Legal Defense & Educational Fund, Inc.

Digital Communications Strategist
New York or Washington, D.C.


The NAACP Legal Defense & Educational Fund, Inc. (LDF) is the country’s first and foremost civil and human rights law organization. Founded in 1940 under the leadership of Thurgood Marshall, who subsequently became the first Black U.S. Supreme Court Justice, LDF was launched at a time when the nation’s aspirations for equality and due process of law were stifled by widespread state-sponsored racial inequality. From that era to the present, LDF’s mission has been transformative -- to achieve racial justice, equality, and an inclusive society.

LDF’s litigation, public policy advocacy and public education programs in the substantive areas of criminal justice, economic justice, education and political participation seek to ensure the fundamental and basic human rights of all people to quality education, economic opportunity, the right to vote and fully participate in democracy, and the right to a fair and just judicial system.

The NAACP Legal Defense and Educational Fund, Inc. (LDF) seeks an experienced, dynamic and innovative Digital Communications Strategist to help drive and support the Communications Department activities and responsible for LDF and the Thurgood Marshall Institute’s (TMI) social and digital media across all cases, matters, campaigns, departments, and events. The Digital Communications Strategist will report to the Chief Public Engagement and Communications Strategist (“CPECS”).



  • Plan, manage and execute LDF and the TMI’s social media strategy across all platforms; 
  • Grow LDF and TMI’s presence and content creatively across all social media channels on a day-to-day basis, including, but not limited to Twitter, Facebook, Instagram, LinkedIn, and Vimeo; 
  • Come up with creative ideas for videos. Shoot, edit and produce videos;
  • Produce animations, layered GIFs, layered images, tweets with embedded features and other advanced content;
    • Participate in social media buzz campaigns within LDF and TMI’s network; 
    • Track, report and interpret data analytics on a quarterly basis and provide solid recommendations for new strategies and tactics; 
    • Monitor online publications and social media for coverage of issues affecting LDF and TMI; 
    • Monitor developments in social tools, applications, channels, design and strategy and provide recommendations to increase effective engagement;
    • Work with cross-organizational teams and national coalition partners to develop joint strategies for social media campaigns. Maintain relationships with social media and digital campaign staffs of coalition partners;
      • Assist with media relations, including drafting press releases, columns, and op-eds;
      • Other communications duties as assigned.
  • Respond to breaking news by creating memes, graphics, tweets, Facebook posts and other content to amplify LDF and TMI’s messages online;


The ideal candidate will possess the following:

  • College degree or relevant experience;
  • Two to four years of social media, video production, online organizing or communications experience or a comparable mix of relevant experience;
  • Proven ability to help implement creative social media campaigns that can generate high audience engagement;
  • At least one year of video production and/or social media content creation experience through employment required;
  • Experience with Search Engine Marketing (SEM) and Pay Per Click (PPC) and Search Engine Optimization (SEO) strategies a plus;
  • Experience with using analytics to improve performance required;
  • Knowledge of micro-targeting a plus;
  • Experience training others on social media platforms and best practices;
  • Excellent meme design, online writing, video shooting and editing, and computer skills required;
  • Strong written and verbal skills, as well as the ability to make complex policy proposals accessible and compelling to a variety of audiences;
  • Advanced understanding of the tools required to effectively implement a robust social media program, including Facebook and Google ads creation, segmenting and tracking;
  • Some knowledge and familiarity with a range of racial, social and economic justice issues and comfort level promoting LDF’s ideals;
  • Some experience with campaigns, e-mail communications, social networking, technology management, content development, media relations;
  • Strong knowledge of social media platforms and best practices. Strong knowledge of Content Management Systems such as Drupal or Wordpress, Adobe Acrobat Pro/Creative Cloud, video and web editing as well as animation. Knowledge of HTML, web standards (including accessibility standards) and Google Analytics a plus;
  • Expert knowledge of Microsoft Office environment (Word, Access, Excel and Powerpoint);
  • Extremely detailed and organized;
  • Ability to work quickly in a high-pressure environment;
  • Creative and able to envision, plan and implement long-term strategies and campaigns;
  • Highly motivated, well organized and able to multi-task;
  • Able to work well with a wide range of people in a team-based environment and within an organization;
  • Flexible schedule, including ability to work evenings and weekends, if needed.


To Apply:

Please submit your resume and cover letter to:


Monica Garcia

Director of Human Resources/Administration
NAACP Legal Defense and Educational Fund
40 Rector Street, 5th floor
New York, New York 10006


The NAACP Legal Defense Fund is proud to be an Equal Opportunity Employer.  We are committed to providing equal employment opportunities to you without regard to race, creed, color, religion, national origin, sex, sexual orientation, pregnancy, marital status, age, veteran status, disability or genetic information.